Welcome to IXMA

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Keynote Speech at Stanford University
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IXMA (the International Experiential Marketing Association) is a professional organization formed for the advancement of Experiential Marketing.

As this organization continues to grow, accreditation courses and other programs will become available for its members.

“Traditional marketing theories and practices are rapidly changing and becoming less relevant,” says Erik Hauser, Director of the IXMA. “Moving forward, experiential marketing is a fundamental basis for the future of marketing strategy”.

Please click the button below to visit the Experiential Marketing Forum Website.

EMF Advisory Board

2011 Global Experiential Marketing Research Industry Trend Report
(*EMF Registration Required)

Aisle #6
10/17/2011

Audi : The New Dream In Town
03/15/2011

Sally Durcan and the Hotcow Team on Brand Engagement
03/04/2011

New Experiential Marketing Research
Release Date - February 15th
(*EMF Registration Required)

Experiential Marketing Research
(*EMF Registration Required)

107 Million Hellos - What Comes Next?
02.04.2011

Levi’s - I Can’t Believe That You Would Do That To A “Friend”
10.25.2010

The Hauser “Strategic Brown Bag” – Your Experience on Their Terms?
07.25.2010

Are You Attending Or Even Looking For The Correct Funeral?
06.14.2010

The Emotional Rolodex
05.25.2010

Marketing to a World of People At The End of The Rope - The Cult Of Speed
10.22.2009

AdWeek EXPERIENTIAL MARKETING: Working The Front Lines
10.05.2009

Experiential Marketing Events : Rethinking What You Thought You Knew - Part 3 of Many
09.11.2009

Experiential Marketing Events : Rethinking What You Thought You Knew - Part 2 of Many
09.09.2009

Marketers Struggle To Gain Consumer Trust & Interest With Branded Content
08.01.2009

Events : Rethinking What You Thought You Knew - Part 1 of Many
07.21.2009

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