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Keynote Speech at Stanford University
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You Don't Have To Touch It To Feel It
By: Erik Hauser
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IXMA (the International Experiential Marketing Association) is a professional organization formed for the advancement of Experiential Marketing.
As this organization continues to grow, accreditation courses and other programs will become available for its members.
“Traditional marketing theories and practices are rapidly changing and becoming less relevant,” says Erik Hauser, Director of the IXMA. “Moving forward, experiential marketing is a fundamental basis for the future of marketing strategy”.
Please click the button below to visit the Experiential Marketing Forum Website.
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