Welcome to IXMA

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Keynote Speech at Stanford University
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IXMA (the International Experiential Marketing Association) is a professional organization formed for the advancement of Experiential Marketing.

As this organization continues to grow, accreditation courses and other programs will become available for its members.

“Traditional marketing theories and practices are rapidly changing and becoming less relevant,” says Erik Hauser, Director of the IXMA. “Moving forward, experiential marketing is a fundamental basis for the future of marketing strategy”.

Please click the button below to visit the Experiential Marketing Forum Website.

EMF Advisory Board

Global Experiential Marketing Research Industry Trend Report
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To Be Or Not To Be - THAT is the question - Part 1
11/13/2013

Facebook Beware - Why Facebook Needs Someone that Really Understands Experience
11/11/2013

Thinking About the Retail Location In The Context Of A Major Media Buy
09/13/2013

Why Eric Schmidt Of Google Is Dead Wrong Re: The Future Of Video (Kinda:)
05/07/2013

Everyone Should Be Thanking Porn!
04/30/2013

The Thirst For Cautious Capitalism
03/18/2013

Experience As The Salient Differentiator
03/17/2013

Xperiential Marketing 2013 with Erik Hauser
03/15/2013

One Hundred Percent Commoditization Resistant
03/10/2013

Playing The TouchPoints Like a Concert Pianist
02/28/2013

Through the Lens Of The Consumer All The Way Down The Check-Out Line
02/26/2013

Consumer Behavior : A Cashless to Card-less to Key-chain Economy
02/25/2013

HBR’s Look Ahead : Big Data Transforming The Art Of Persuasion
02/25/2013

Facebook Fatigue : Advertising Ramifications
02/11/2013

Lights On : Lights Off
02/10/2013

It's a Digital World - Oxygen Optional
02/02/2013

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