Welcome to IXMA

Articles & News


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Keynote Speech at Stanford University
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You Don't Have To Touch It To Feel It
By: Erik Hauser
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The IXMA is a professional organization formed for the advancement of experiential marketing.

As this organization continues to grow, accreditation courses and other programs will become available for its members.

“Traditional marketing theories and practices are rapidly changing and becoming less relevant,” says Erik Hauser, Director of the IXMA. “Moving forward, experiential marketing is a fundamental basis for the future of marketing strategy”.

Please click the button below to visit the Experiential Marketing Forum Website.

EMF Advisory Board

Experiential Marketing Research 07
(*EMF Registration Required)

Introducing The Global Experiential Sessions
07.23.2008

BrandAnimation: The Experience Threshold
05.27.2008

Aquent Talent Blog: Erik Hauser Talks about Experiential Marketing...
Listen to the Podcast (MP3)
Read the Blog
03.28.2008

in:fluencia
Article & Video (in French)

03.20.2008

BrandAnimation: Capitalize on United's Mistakes to Snare High Value Customers
03.19.2008

BrandAnimation: What Every Marketer Can Learn From Guitar Hero
02.25.2008

BrandAnimation: Gene Simmons Knows Best -- At Least Certainly Better Than Kodak
01.29.2008

The Detroit News
New Dodge Ram to run with bulls
01.12.08

Globes National News in Israel
12.09.2007
(article is in Hebrew)

Brandweek's Guerrilla Marketing Report 2007
(*EMF Registration Required)
11.03.2007

BrandAnimation: Debunking The Myth of Self Regulation
10.10.2007

Missing the Meta Picture
08.05.2007

more articles...

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