IXMA: International Experiential Marketing Association

Aisle #6 10/17/2011		BrandAnimation: Capitalize on United's Mistakes to Snare High Value Customers 03.19.2008

Audi : The New Dream In Town 03/15/2011		BrandAnimation: What Every Marketer Can Learn From Guitar Hero 02.25.2008

2011 Global Experiential Marketing Research Industry Trend Report (EMF Registration Required)*		BrandAnimation: Gene Simmons Knows Best -- At Least Certainly Better Than Kodak 01.29.2008

Sally Durcan and the Hotcow Team on Brand Engagement 03/04/2011		The Detroit News New Dodge Ram to run with bulls 01.12.08

New Experiential Marketing Research Release Date - February 15th (EMF Registration Required)*		Globes National News in Israel 12.09.2007 (article is in Hebrew)

Experiential Marketing Research (EMF Registration Required)*		Brandweek's Guerrilla Marketing Report 2007 (*EMF Registration Required) 11.03.2007

Levi’s - I Can’t Believe That You Would Do That To A “Friend” 10.25.2010		Experiential Marketing Research (EMF Registration Required)*

107 Million Hellos - What Comes Next? 02.04.2011		Adweek Experiential Marketing Article by Erik Hauser & Max Lenderman (EMF Registration Required)*

The Hauser “Strategic Brown Bag” – Your Experience on Their Terms? 07.25.2010		Brandweek's Guerrilla Marketing Report 2007 11.03.2007 (EMF Registration Required)*

Are You Attending Or Even Looking For The Correct Funeral? 06.14.2010		BrandAnimation: Debunking The Myth of Self Regulation 10.10.2007

The Emotional Rolodex 05.25.2010		Missing the Meta Picture 08.05.2007

Marketing to a World of People At The End of The Rope - The Cult Of Speed 10.22.2009		Brandweek: Experiential Marketing 07.26.2007

AdWeek EXPERIENTIAL MARKETING: Working The Front Lines 10.05.2009		BrandAnimation: Old World Order 06.19.07

Experiential Marketing Events : Rethinking What You Thought You Knew - Part 3 of Many 09.11.2009		Metric: Cost Per Touch (CPT) Survey Results 04.24.07

Experiential Marketing Events : Rethinking What You Thought You Knew - Part 2 of Many 09.09.2009		BrandAnimation: We're Not an Army - It's Not a War 04.18.2007

Marketers Struggle To Gain Consumer Trust & Interest With Branded Content 08.01.2009		Experiential Marketing Survey Results 02.13.07 (EMF Registration Required)*

Events : Rethinking What You Thought You Knew - Part 1 of Many 07.21.2009		BrandAnimation: The Experience Strategy 01.29.07

Retail Killed The Retail Star 06.14.2009		Beyond LoyaltyReport - Part I Beyond Loyalty Report - Part II 01.28.07

Consider a World With No Brand Equity 06.08.2009		BrandAnimation: Customer Control Changing the Rules of Engagement 11.29.06

Repeat After Me : Shopper Marketing : All Together Now:) 06.02.2009		Second life vs First Life Advice Offered 10.25.06

Return to Gender? 04.05.2009		BrandAnimation: A Canvas is a Canvas 10.22.06

Consumer Spending Up In Health/Beauty Vertical 02.24.2009		Media Daily: Advergaming 09.15.06

The Right Forumla For Grabbing Market Share 02.10.2009		BrandAnimation: Devolving Evolution 07.16.06

The Healing Process Needed for Gatorade 02.03.2009		BrandAnimation: Equal Opportunity Positive Branding 05.01.06

Adweek Experiential Marketing Article by Erik Hauser & Max Lenderman (*EMF Registration Required)		BrandAnimation: Leveraging Experiential Retail 04.15.06

11th Annual Voice of the Customer User Experience Design & Innovation December 8-10, 2008 Newport Beach, California 09.02.2008		BrandAnimation: Brand Influencers in Motion 03.31.06

NY Games Conference Brings Together Top Games, Media, & Entertainment Executives in New York City, Sept. 25-26 08.26.2008		Experiential Makeover: BrandAnimation Edition Part 2 03.19.06

Introducing The Global Experiential Sessions 07.23.2008		Experiential Makeover: BrandAnimation Edition Part 1 03.03.06

BrandAnimation: The Experience Threshold 05.27.2008		The New Marketing Paradigm: Quotes on the State of the Marketing World 02.28.06

Aquent Talent Blog: Erik Hauser Talks about Experiential Marketing... Listen to the Podcast (MP3) Read the Blog 03.28.2008		BrandAnimation: Reaching an Audience Doesn't Mean Anywhere and Everywhere 02.22.06

in:fluencia Article & Video (in French) 03.20.2008		BrandAnimation: Are Your Experiential? 01.09.06